As the luxury watch world converges in Geneva once again, Watches and Wonders 2025 is shaping up to be the event of the year.
Hosted annually in the heart of the Swiss watchmaking industry, this trade show offers a glimpse into the future of watchmaking, with some of the world’s most prestigious brands unveiling their newest timepieces.
At Love Luxury, we’ve had the privilege of previewing some of the most exciting pieces making waves at this year’s event. While the full show runs from April 1st, 2025, industry professionals, journalists, and luxury collectors have already started flocking to Geneva to witness what these incredible brands have in store.
Here’s a look at our favourite picks!
1. Rolex Land-Dweller
The new Rolex Land-Dweller is a big deal for many reasons.
It marks the debut of an entirely new collection from Rolex, something that doesn’t happen every day. It also signals the brand’s return to the integrated bracelet market, a space it hasn’t occupied in quite some time.
But while the design might not be love at first sight for some (including Xavier, who admits it took him a little time to fully appreciate), what really sets this watch apart is the revolutionary mechanical advancements it introduces.
The standout feature of the Land-Dweller is the new calibre 7135 movement, which houses Rolex’s groundbreaking Dynapulse escapement. This sequential distribution escapement, made from silicon, features two escape wheels with complex geometry, plus a ceramic balance staff, an innovation that helps improve efficiency.
Despite operating at a 5Hz frequency (a first for Rolex), this system remains incredibly efficient, with a comfortable power reserve lasting 66 hours. It’s a technical marvel that Rolex has managed to develop and produce at an industrial scale, something that once seemed unimaginable.
2. Patek Philippe Calatrava Pilot Travel Time
Travelling across time zones is all fun and games until you’re stuck fiddling with your watch’s time settings.
Patek Philippe’s Calatrava Pilot Travel Time has been the perfect solution since its debut in 2015. Thanks to a clever pusher mechanism, setting the second time zone is a breeze.
With the push of a button (one at 8 o’clock to move the local time forward, and one at 10 o’clock to move it back), you can adjust the time without interrupting the second hand; pure genius, if you ask us.
The new version of the Calatrava Pilot Travel Time takes the legacy of the original white gold Ref. 5524G-001 and kicks it up a notch. This refreshed model features an ivory lacquer dial that’s surprisingly legible, even at a glance. The bold blackened white gold indexes are filled with luminescent coating, making it easy to read day or night.
The solid sword-shaped hands are also lumed, indicating local time, while the skeletonised hour hand represents your home time. To make things even better, both time zones come with day-or-night indicators, and the self-winding 26-330 S C FUS calibre automatically adjusts the date to match the local time when you adjust the hours.
Now if only it could help you find your luggage!
3. Rolex Oyster Perpetual
Rolex’s new Oyster Perpetual models in pastel shades are a delightful breath of fresh air in the luxury watch world. With shades like pistachio, lavender, and beige, these matte dials introduce a playful twist to the brand’s iconic design. While Rolex is known for its classic and sophisticated offerings, these new OP models exude a casual charm that makes them feel approachable, yet still unmistakably Rolex.
The matte finish on the dials adds a modern and understated vibe, while the soft pastel colours bring a fun, youthful energy to the table. The pistachio green, for example, feels fresh and energising, like springtime, while the lavender and beige options offer a more subtle, elegant tone that still stands out in a crowd.
True to Rolex’s reputation, these new models don’t compromise on functionality. The Oyster Perpetual remains as reliable and precise as ever, powered by Rolex's in-house self-winding movement. With the signature 39mm case size, they’re comfortable to wear every day and blend seamlessly into both formal and casual settings. Whether you’re at a business meeting or out for weekend brunch, these watches offer a perfect balance of style and precision!
4. Patek Philippe Ladies’ Nautilus Date Ref. 7010G-013
The new Patek Philippe Ladies’ Nautilus Date Ref. 7010G-013 brings a fresh, calm vibe to the iconic design. Following the success of last year’s rose gold version, this one’s all about understated elegance with its white gold case and beautiful azure blue lacquered dial. The bezel, set with 46 brilliant-cut diamonds, adds just the right amount of sparkle without going overboard.
The blue dial’s wave pattern is a nod to the Nautilus' porthole inspiration, making you feel like you’re on a ship every time you glance at your wrist. It comes with a matching blue composite strap, but if you prefer something a bit more classic, there’s also the option of a white gold bracelet.
At 32mm, it’s the perfect size for a lady’s wrist, and with its quartz movement, it keeps things precise and low-maintenance. It’s a gorgeous, playful take on a classic watch that’s perfect for any collection.
What Happened at Watches and Wonders 2024?
Watches and Wonders 2024 was truly an unforgettable event for everyone around the world. Held in Geneva from April 9th to April 15th, this trade show brought together over 50 luxury watchmakers who showcased their best and brightest creations.
It’s the ultimate platform for the most renowned watch brands to introduce their latest timepieces to a global audience of retailers, journalists, and passionate collectors.
As experts at Love Luxury, we hunted down the most stunning timepieces from the booths to the wrists of industry insiders. After much deliberation, we were able to narrow down our top picks. Here’s a flashback from last year!
1. Rolex Deepsea and Tudor Black Bay 58
Rolex made waves with its solid gold Deepsea, a timepiece that combines depth-resistance capabilities with a hefty weight of 212 grams. It’s not just about style—this watch is built to withstand the crushing depths of the ocean, and it comes at a premium price of $52,100. Tudor’s Black Bay 58, on the other hand, returned with a classic gold version. Featuring a sleek matte finish and a $32,100 price increase, it stands as a luxurious alternative in Tudor's beloved dive watch line.
2. Patek Philippe 5530G World Timer
Patek Philippe’s 5530G World Timer pushed the boundaries of traditional world timers by introducing a self-adjusting date display that automatically accounts for the International Date Line. For a cool $76,590, this watch offers unparalleled functionality, making it essential for global travellers who want a truly hassle-free experience.
3. Rolex Perpetual 1908
Rolex’s Perpetual 1908 is a refined dress watch with a gleaming platinum case and an ice-blue dial adorned with a delicate rice-grain pattern. The watch features the Perpetual Caliber 1704, a movement known for its precision and long-lasting power reserve. This timepiece is perfect for those looking for a statement piece that combines understated elegance with Rolex’s impeccable craftsmanship.
Now… Some Burning Questions for Watches and Wonders 2025!
Why Isn’t Audemars Piguet Attending Watches & Wonders?
If you’re a fan of luxury timepieces, you’ve probably noticed that one big name is missing from the Watches & Wonders 2025 roster… Audemars Piguet!
While the brand has been a regular at the prestigious event in the past, they’ve decided to sit this one out.
The reason?
Audemars Piguet is all about creating intimate experiences and feels that participating in events like Watches & Wonders might not align with its current strategy. So, instead of showcasing its latest creations on a grand stage, it’s opting for more exclusive, personal showcases.
As huge fans of the brand, we at Love Luxury were honestly bummed out when we heard the news. Audemars Piguet has always been the highlight of any luxury watch event, and knowing they won’t be part of the action this year definitely feels like a major missing piece.
But hey, it’s all part of their charm: keeping things selective, high-end, and focused on their loyal clientele. While we’re sad to see them go, we can’t help but admire how they’re staying true to their unique brand identity.
Let’s just hope they’ll be back next year — fingers crossed!
Is Watches & Wonders 2025 Open to the Public?
For all the watch enthusiasts out there hoping to get up close and personal with some of the most breathtaking timepieces, the big question is: Can the public attend Watches & Wonders 2025?
The short answer is: Yes and no.
While the event itself is primarily designed for industry professionals, retailers, and media, it isn’t completely off-limits to the public. There are select days or opportunities for passionate collectors and interested individuals to gain access.
Keep an eye on official announcements for more details on how to secure an invite, and you might just find yourself walking among the finest watches in the world!
What’s the Goal of Watches & Wonders Geneva 2025?
So, what exactly is the purpose of Watches & Wonders Geneva 2025?
Well, this iconic event isn’t just a place for brands to flaunt their new releases, it’s where watchmaking history is made!
The show brings together the world's best watchmaking experts, designers, and brands to unveil their latest innovations. It’s a celebration of craftsmanship, precision, and luxury. Whether it’s cutting-edge technology, unique designs, or revolutionary complications, Watches & Wonders serves as the ultimate platform for brands to showcase their creations.
But beyond the watches, it’s also about fostering connections, sharing knowledge, and keeping the passion for watchmaking alive.
What's in Store for Watches & Wonders 2026?
While the buzz is still high for Watches and Wonders 2025, we can’t help but wonder what’s in store for next year. We’re probably getting ahead of ourselves, but hey, we’re only human!
Watches and Wonders 2025 gave us an unforgettable glimpse into the future of horology, with timepieces that are as groundbreaking as they are beautiful. These watches are truly something special.
But hey, if you’re itching to get your hands on one of these masterpieces without the brand-new price tag, we've got you covered!
At Love Luxury, we offer a curated collection of preloved watches from these iconic brands. So why wait for the next big reveal?
Discover your dream timepiece today, no waiting in line required!
