If Hermès isn’t already on your radar, then where have you been?
Seriously.
That logo is the very definition of sophistication. From the classic Birkin bags to the stunning silk scarves, Hermès has become a staple in every stylish wardrobe.
But let’s talk about the logo, because that little emblem is much more than just a brand mark.
So, why is the Hermès logo so iconic? How did a simple horse-drawn carriage turn into one of the most recognisable symbols in the luxury world?
Well, get comfy, because we’re diving into the story behind the Hermès symbol.

The Origins of the Hermès Logo and Where It All Began
Okay, so let’s rewind to 1837, way before Hermès was the name that popped into your head the second you think "luxury".
Back then, Thierry Hermès wasn’t designing bags or scarves. Nope. He was doing something a bit different: crafting saddles, harnesses, and all sorts of fine horse gear. His little shop in Paris was all about catering to the elite, giving them only the finest equipment for their horses.
So, if you had a fancy horse back in the 1800s, chances are you were getting your stuff from Thierry Hermès.
Fast forward a little, and by the 1950s, Hermès was about to make a major shift. The world of luxury had expanded far beyond just equestrian goods.
They were thinking bigger, thinking fashion, thinking timeless style.
Emile-Maurice Hermès, Thierry’s grandson, realised it was time for the brand to evolve. And with that, the need for a logo to match their changing vibe became clear.
Now, you might be wondering, "Why a horse-drawn carriage?"
The idea behind this choice was to give a visual shout-out to Hermès' origins while still looking forward. The carriage was a symbol of luxury and status back in the day. It was the mode of transport for royalty, nobility, and the wealthy class.
By the time the Hermès logo was fully realised, it wasn’t just a random design. It became an iconic representation of quality, craftsmanship, and the luxury the brand had always promised.
It’s simple but full of meaning: a horse-drawn carriage, representing the brand’s deep connection to its equestrian heritage, while also pushing towards the high-end lifestyle they were about to become known for.
The Meaning and Symbolism of the Hermès Logo
Alright, now that we’ve got the backstory down, let’s talk about what that Hermès logo really means.
First, let’s talk about that horse-drawn carriage right at the centre of it all. Why a carriage, and why a horse? Well, the horse represents strength, elegance, and a certain grace that we all know Hermès products have.
Horses have always been tied to royalty and the upper class. And what better way to show off luxury and status than to use something that was literally the symbol of wealth for centuries?
The horse is also a symbol of speed and movement. Hermès has always been a brand that’s about progress and never staying stagnant. They may have started out with saddles and harnesses, but just like the horse, the company has always been about moving forward and evolving.
Then, there’s that iconic orange. Oh yes, that unforgettable shade of orange that you see and immediately know it's Hermès. Orange is not an easy colour to pull off.
But Hermès? They nailed it.
The orange colour is bold, vibrant, and unapologetically Hermès.
Hermès was one of the first luxury brands to take on such a bold colour. Orange wasn’t a colour people automatically associated with high fashion back in the day. It was, and still is, a game-changer.
The Power of Simplicity
What makes the Hermès logo so enduring, so instantly recognisable, and so powerful?
Simplicity.
While other brands have logos that are all over the place with crazy fonts or complicated symbols, Hermès kept it sleek, minimal, and oh-so-elegant. The carriage and horse are timeless, but the design itself doesn’t try to do too much; it just is.
And that’s what gives it so much power.
It’s the kind of design that you can spot from a mile away, even without the brand name attached. The simplicity of it allows it to transcend trends, to never get old, and to always stay in style.
Whether it’s gracing the side of a Birkin bag, a silk scarf, or even a perfume bottle, the logo just works. It’s effortless, timeless, and never overdone. It’s a true example of the power of understatement.
The Horse, the Carriage, and You
So, why do we keep coming back to this logo? What makes it resonate with us, even today?
The answer is simple: it speaks to something deep within us.
Whether you’ve got a Birkin bag or just admire Hermès from afar, there’s a sense of quality, elegance, and history that we can all appreciate. The Hermès logo represents a symbol of excellence and perfection, something that’s achieved through years of hard work, dedication, and a whole lot of creativity.
The horse-drawn carriage is a connection to the past and a symbol of what Hermès still strives for today: luxury that lasts. The horse is a reminder of the care and craftsmanship that goes into each Hermès item.
Why the Hermès Logo Still Works Today
Fast-forward to now, and the Hermès logo has stayed largely unchanged for years.
Sure, it’s had little tweaks here and there, but the core design, the horse-drawn carriage, the elegant typography, the bold orange, is just as relevant today as it was in the 1950s.
The logo has this rare ability to feel modern, no matter the era. It’s not overcomplicated, and it doesn’t rely on trends to stay cool. Instead, it’s rooted in history, heritage, and luxury, and those things are always in style.
Plus, it’s just super memorable. There’s no mistaking that horse-drawn carriage for anything else.
But beyond the design, the evolution of the logo is a reflection of Hermès’ journey. From being a saddlery maker to becoming a global luxury powerhouse, the Hermès logo mirrors that growth.
The Hermès Logo Is Timeless, Elegant, and Always Iconic
And there you have it, the Hermès logo in all its glory!
From its origins as a humble symbol of luxury in the world of equestrian gear to becoming one of the most recognisable brand emblems in the world, the Hermès logo has remained timeless and full of meaning.
Now, if you’re as obsessed with the Hermès logo as we are, you know that getting your hands on a genuine Hermès piece is the ultimate luxury move. But sometimes splurging on a brand-new Hermès Birkin or Kelly bag isn’t always in the cards.
That's where Love Luxury comes in!
We’re proud to offer pre-loved Hermès bags that let you own a piece of luxury history without breaking the bank. Whether you’re eyeing a classic Birkin, a timeless Kelly, or another stunning piece, you’ll find it at Love Luxury.
So, if you’re ready to add some Hermès magic to your wardrobe, browse our collection of luxury pre-loved bags today. Whether you’re a Hermès newbie or a long-time fan, Love Luxury has the perfect bag waiting for you.