Hermès has always symbolised elegance, craftsmanship, and exclusivity. This French company, famed for its handmade leather items and silk scarves, has become famous in fashion.
But buying a Hermès Birkin bag isn't as easy as walking into a Hermes store with thousands of dollars. Money won't buy one. Purchasing a Birkin or Kelly bag from Hermès is more complicated than ever. You have to prove your brand loyalty to get a Hermès quota bag.
This is “the Hermès game” - a great way to maintain exclusivity and beauty.
What is the Hermès Quota System?
Hermès's quota system is designed to keep its most popular purses, such as Birkin and Kelly, exclusive and desirable. This scheme limits customers to two "quota bags" every year, driving customers wild with anticipation. Only shoppers with a strong history of buying at Hermès are allowed to purchase them.
And while this Hermès game has helped to maintain the appeal of the brand, there has been plenty of criticism as well. Two Californians actually launched a class-action complaint against Hermès, alleging that the company engaged in antitrust activities. Tina Cavalleri and Mark Glinoga of California sued Hermès for antitrust and business violations. The lawsuit claims that Hermès "ties" people into buying Birkin bags by making them buy other products first.
Cavalleri was refused further purchases despite paying tens of thousands of dollars and having a Birkin. Glinoga frequently tried to acquire a Birkin but was urged to buy other accessories first.
Hermès has not commented on the case, which highlights its exclusivity-driven sales technique, known as "the Hermès game."
This quota system also controls supplies and maintains the brand's upscale image. Hermès makes these bags seem rare, boosting their desirability and prestige as symbols of luxury, exclusivity, and prestige.
Variations in Policies
Although boutique regulations may vary, the normal limit is two quota bags each year. The rules of their favoured Hermès boutique are typically discussed with salespeople to help clients traverse this system.
For instance:
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Some stores allow customers to buy two quota bags sequentially.
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Others set buy intervals.
The Birkin first became famous because of its painstaking workmanship and celebrity support. The growing resale market, where a Birkin may sell for twice her initial price, has changed its image from a fashion statement to a very sought-after luxury commodity over time.
In the big picture, the wait is not long if you are committed to the brand. It pays well to be patient. Overall, this encourages workmanship, exclusivity, and luxury. By restricting access, Hermès keeps its most sought-after purses, piquing interest among collectors and fashionistas.
Which Bags are Quota Bags?
When it comes to high-end fashion, Hermès quota bags are the most exclusive products available. These include:
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Birkin: All sizes of the Birkin are considered quota bags.
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Kelly: This includes the classic Kelly and variations like the Mini Kelly II.
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Constance: In certain regions, such as China, Singapore, and Canada, the Constance bag is also treated as a quota item.
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Kelly Variations: Specific boutiques may classify bags like the Kelly Danse and Kelly Ado as quota items based on demand and inventory.
Factors Affecting Bag Classification
Each Hermès boutique operates independently, so the classification of quota bags can vary. Here are the factors that may affect that:
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Limited Inventory: Limited inventory may lead Hermes boutiques to include additional bags, such as Kelly Danse or Ado, as quota items.
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Larger Boutiques: With more extensive inventory, these boutiques often focus solely on traditional quota bags like the Birkin and Kelly.
If you want more accurate information about your local store, it’d be best to consult their sales associates to understand the specific policies.
Hermès Non Quota Bags: What’s the Limit?
Hermès Non quota bags are wonderful if you're not ready for quota bags or want something easier to get. They're attractive, utilitarian, and don't have as many requirements as the Birkin or Kelly. They may be drama-free, but you should still know.
These are the bags that Hermès enthusiasts love for their craftsmanship and timeless appeal but aren’t subject to the strict quota rules. Think:
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Lindy
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Evelyne
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Picotin
Are There Limits?
Well, that depends.
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In the U.S.: You can usually buy as many as you want in-store, but online shopping might be a little stricter—reports say you’re capped at three per year.
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In the UK and elsewhere: Some regions set their own rules, so it’s worth checking with your local boutique to see what’s allowed.
But, even with Hermès non quota bags, having a good relationship with your Hermès sales associate and a decent purchase history can help. Loyal customers often get first dibs when something popular comes in.
Impact On Your Chances of Getting A Quota Bag
Here’s the catch: saying “yes” to too many non quota bags might delay your chances of getting a quota bag. Some stores keep track of these purchases, and it could affect when they’ll offer you a Birkin or Kelly. A quick chat with your sales associate can clear things up and help you strategize.
Hermès non quota bags are an amazing way to enjoy Hermès without playing the full "quota game." Just follow the guidelines, and you'll soon have one of these beauties.
How to Buy More Than Two Quota Bags Per Year
Hermès has a strict quota system, but if you’re determined to snag more than two bags in a year, there are ways to make it happen.
Celebrities and collectors, like Cardi B with her jaw-dropping $2 million Birkin bag collection, have mastered these strategies. While it might take some effort (and extra spending), these methods could help you build your dream collection too.
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Travel Abroad
You can get more quota bags by shopping at Hermès boutiques abroad. Paris, Milan, Hawaii, and Tokyo have better inventories and tourist-friendly rules. Hermès now tracks sales globally, so your international shopping spree may count toward your annual quota. Though not failsafe, it's worth a try!
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Special Order Bags
Purchase Special Order (SO) bags to expand your collection. These custom-designed products with the Horseshoe Stamp (HSS) are for Hermès' most loyal customers. Special Orders are great for customers with a solid spending history and a personal relationship with their salesperson, but they take time and aren't guaranteed.
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Using an Alternative Name
To evade quotas, open a new client profile under a different name. It carries risks, despite how simple it sounds. Payment methods must match the registered name, otherwise Hermès' systems may flag your transaction as suspicious. Consider this option carefully—it might do more harm than good in the long run.
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Head to a Reseller
The resale market is a good place to find Hermès quota bags without hassle. LoveLuxury sells original, pre-owned Hermès bags, including the Birkin and Kelly. While it may cost more, it's a simple approach to avoid the quota system and acquire what you want. It also helps find discontinued and uncommon styles.
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High Spending
Big spenders sometimes get exceptions to the quota rules. If you’re splurging on Hermès jewelry, watches, or other high-ticket items, your sales associate might offer you extra opportunities for quota bags. This method isn’t guaranteed, but for those who love all things Hermès, it could work in your favor.
Navigating the Purchase Process
Buying an Hermès quota bag isn’t just about having the funds—it’s about understanding the process and playing the game right. Here’s what you need to know to increase your chances:
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The In-Store Experience
The golden rule? Build a relationship with your sales associate (SA). Your SA isn’t just there to sell you a bag—they’re your gateway to Hermès exclusivity. Show genuine interest in the brand, explore other products like scarves or home goods, and don’t be afraid to ask questions. A good rapport with your SA can make all the difference when it comes to being offered that coveted quota bag.
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Understanding Client Profiles and Spending Histories
Hermès keeps detailed profiles on its clients, tracking what you’ve bought and when. It’s not just about spending big—it’s about spending smart. Buying across categories shows you’re a true Hermès enthusiast. A diverse purchase history could nudge you higher on the priority list when a quota bag becomes available.
Flexibility of Quota Rules for Super VIP Clients
For most shoppers, the limit is two quota bags per year, but if you’re a Super VIP, the rules can bend. Super VIPs—those who spend significantly across various Hermès categories—might find themselves with extra opportunities. Achieving this status takes serious commitment, but the perks are worth it if Hermès is your passion.
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Regional Variations in Quota Enforcement
Not all Hermès boutiques play by the exact same rules. Some regions are stricter with quotas, while others might be more flexible. Traveling can sometimes work in your favor, but keep in mind that Hermès is moving toward a global tracking system. This means your purchases are monitored across all locations, so don’t expect to completely bypass the rules.
Why are Hermès Quota Bags So Coveted?
Hermès quota bags, like the Birkin and Kelly, are so much more than just handbags—they’re the ultimate blend of luxury, craftsmanship, and investment potential. Here’s what makes them so irresistible:
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Craftsmanship, Rarity and Timeless Design
Every Hermès bag is a masterpiece, meticulously crafted by a single artisan. Did you know it can take up to 48 hours to create a Birkin and 18 to 25 hours for a Kelly? That’s a level of dedication you won’t find with mass-produced bags. Each one is built to last and designed to be unique.
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Birkin Bag: Double handles, a front flap with buckle straps, and that iconic turn-lock closure make this bag a standout. It even has protective feet to keep it pristine. Sizes range from 25 cm to 40 cm.
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Kelly Bag: With its structured, trapezoidal shape and single top handle, the Kelly is elegance in a handbag. It comes with a shoulder strap and a secure turn-lock closure. Sizes range from 20 cm to 50 cm.
The materials? Only the best—think Togo, Clemence, and Epsom leathers or even exotic skins like alligator and ostrich. And let’s not forget the hardware, crafted from gold-plated or palladium metals. In fact, you may even find a Birkin with white gold and diamond hardware. Sky's the limit, really!
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Cultural Significance as a Status Symbol
Let’s be honest—carrying a Birkin or Kelly is a power move. These bags are synonymous with status and refined taste.
From being flaunted by celebrities to dominating pop culture, they’ve become the ultimate luxury symbol. Their exclusivity adds to their allure, making them a must-have for anyone who values high-end fashion.
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Investment Value: Appreciation Over Time
Here’s where Hermès bags really shine—they’re not just beautiful, they’re smart investments. Studies show that a Birkin can double in value over five years, outperforming even gold. Their rarity and timeless appeal keep demand high, especially in the resale market. For collectors, they’re as much a financial asset as a fashion statement.
How to Increase Your Chances of Securing a Quota Bag
Landing an Hermès quota bag, like a Birkin or Kelly, isn’t just about spending—it’s about strategy, relationships, and understanding the brand’s unique process. Here’s how to boost your odds:
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Approach It Like Doing Business
At Hermès, the sales associate is your ticket to a quota bag. SAs represent certain clients and work with store managers to offer them. Being professional yet friendly with your SA can make all the difference.
Many clients text their SAs about products or appointments, but patience is needed since SAs receive hundreds of messages everyday. In-person visits demonstrate genuine interest and dedication, making them more powerful.
Respecting the process is important because local expectations vary. Greece may value appearance more than the UK. Consider this a commercial collaboration based on respect and professionalism. The human element complicates but emphasizes true relationships.
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Be Devoted to the Brand
Hermès appreciates consumers who value its heritage and craftsmanship. They can tell loyalists from newbies. Understand Hermès' rich history, which began as a horse harness maker in 1837, to show your commitment. Every committed Birkin consumer knows that French artisans train for five years to make bags.
Learn about Hermès leathers, hues, and styles. Your sincere curiosity distinguishes you. Hermès wants “disciples” who investigate its culture and products beyond bags to show your passion extends deeper than a single purchase.
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Optimize Purchase Timing and Store Selection
Obtaining a quota bag requires careful consideration of both the timing and the location of the hunt. Visiting Hermès boutiques soon after restocking increases your chances.
While schedules are kept secret, creating rapport with your SA can help. Large flagship stores in Paris, New York, or Tokyo may have greater inventory but more demand, while smaller boutiques can offer a more personalized experience. Hermès tracks purchases worldwide, so shopping overseas doesn't guarantee bypassing quota rules.
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Build a Strong Spending History
Your purchase history is crucial to the Hermès Quota Bag adventure. A varied spending record on scarves, jewelry, ready-to-wear, Hermès non quota bags and home goods shows brand enthusiasm. Consistent purchases show long-term devotion more than occasional big spending.
Telling your SA about your wishlist and hobbies helps them strategically lead your purchases to meet your quota bag target.
Considerations When Buying from the Secondary Market
The secondary market offers a fast track to owning your dream Hermès bag, providing access to rare and hard-to-find pieces without the VIP prerequisites. For collectors and first-time buyers alike, it’s a practical and exciting alternative to the traditional boutique experience.
If you’re looking to skip the wait and get your hands on an Hermès quota bag right away, the secondary market can be a great option. However, navigating this space requires a little know-how to ensure you’re getting the real deal at the right price. Here’s what you need to know:
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Make Sure It’s Real
No one wants to buy an expensive counterfeit. Pre-owned Hermès bags should be bought from trusted sellers like LoveLuxury or reputable auction houses. These platforms offer rigorous authentication, so shop with confidence. It also helps to know Hermès' craftsmanship.
Genuine Hermès bags have silky leather, engraved metal, and excellent stitching. Zipper lettering should be clean and distinct, unlike counterfeit goods' uneven markings.
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Understand the Price
Pre-owned Hermès purses, especially rare ones, are expensive. Exclusive leather or colour designs can cost double or treble their initial price. Check the bag's market value to make sure you're paying fairly. Knowing the going rate will assist you avoid overpaying and provide context.
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Check the Bag’s Condition
Some pre-owned bags are in terrible shape, so check beforehand. Reliable sellers will describe and photograph wear and damage. Review these facts to understand your purchase.
Many dealers characterize their items as 'Pristine,' 'Excellent,' or 'Good.' Know these terms to create expectations and avoid surprises when the luggage arrives.
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Think About Investment Value
Hermès bags may be attractive accessories and good investments. Models like the Birkin double in value over five years. But while rare or discontinued designs appreciate over time, please note that markets can fluctuate.
Many Hermès bags retain value, but not always. If you're buying for investment, follow market patterns.
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Check the Return Policy
Even when buying pre-owned, know what choices you have if something goes wrong. If the bag doesn't fulfill your expectations or you doubt its authenticity, make sure the seller has a clear return policy. Authentication certifications and warranties from reliable merchants can provide you peace of mind when buying.
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Think About the Planet
Pre-owned Hermès bags boost your collection and are sustainable. Buying used lessens demand for new, reducing the environmental effect of luxury products. Supporting the resale market increases the life of high-quality objects, making buying more eco-friendly. It benefits your clothing and the environment.
Conclusion
Despite how confusing the Hermès quota system is, it is the secret ingredient that makes Birkin and Kelly bags unique. By restricting access, Hermès has maintained its status as premium icons of workmanship, exclusivity, and timeless appeal.
While the process can be difficult, many find the road to owning a quota bag magical. Owning a piece of Hermès' legacy is rewarding.
After all, it's not just the bag. Admiring Hermès' art, history, and detail is what makes it special. Get a bag through the quota system or locate the appropriate piece at LoveLuxury to enter a world of creativity, tradition, and timeless elegance.
