There are some Chanel handbags that have appeared on the market and have never really gone away, continuing to appear with new finishes, features, materials, and designs, while never really losing the overall concept that elevates their status on the luxury market.
Of course, like any brand, there are also models that have not proved so endlessly popular – though the enduring allure of the Chanel logo and brand name alone is enough to capture significant interest and ensure that every bag that appears on the market garners great and lasting returns.
What is it about Chanel handbags that defies the odds and keeps every release at the top of the market? On the whole, it’s a combination of the quality design and craftsmanship, alongside the status that comes from a brand spearheaded by a style icon and revolutionary in the industry.
The Quality of Chanel Handbags
You need only look at a Chanel handbag to recognise the quality craftsmanship that underpins every feature on the bag. From the clasp to the material used, the stitching, the strap, and any finer details, every element of a Chanel handbag is made and put together by hand to ensure the finest quality.
While Chanel is one of the many luxury brands that has fallen foul of fakes over the years, the brand’s approach to authentication means that, with the correct valuation support, you can ensure a Chanel is genuine before buying – protecting your investment, regardless of your experience with the brand and its different ways of checking the authentication.
This attention to detail across both the design and authentication factors of a Chanel bag helps to ensure that the bags are always incredibly durable – elevating the investment and lifetime value of a Chanel bag for owners.
How Chanel as an Individual Shaped the Success of the Brand and Products
When you look at the full history of the Chanel brand, you can start to unpick the various reasons why Chanel as an individual became such a revolutionary in the world of fashion and style. From the creation of the Little Black Dress to the release of the 2.55 handbag, which combined its timeless style with functional shoulder straps for hands-free use, many of the things that Coco Chanel did were ahead of her time.
What this means for investment buyers and style lovers alike is that Chanel bags are steeped in the allure of owning something connected to such an iconic and timeless brand. What’s more, the innovation that has continued to shine throughout the past few decades means that even the newer handbags lean on the same overarching ideas and design concepts that were spearheaded by Coco Chanel herself – shrouding even more recent models in a direct link to the brand’s history.
The 2.55 is perhaps the most noteworthy of all the Chanel bags, and despite some innovative additional features and functions, it remains very much the same bag as it has always been – with the quilted texture and gold chain still used in modern collections and newer designs.
Limited Supply Paired With Exceptional Demand
The allure of any luxury product lies in the relationship between supply and demand, with Chanel one of the brands notorious for its limited supply and high-level demand among both style lovers and investment buyers.
From its innovative marketing and exciting collaborations to the limited and exclusive collections, the brand’s links with the media and celebrity culture, and of course the history and legacy that surround every bag’s release, Chanel is at the top of its game in terms of coveted status and association. And this means that, while everyone wants a piece of the brand, only a few can actually own an authentic Chanel – driving prices high and ensuring that the demand is never met.
Investment Potential Drives Interest
Following on from the last point, when talking about the allure of a luxury item or brand, we cannot ignore the financial potential from an investment perspective – and the fact that savvy investors know that snapping up a coveted Chanel handbag will be a good idea later down the line when it comes to selling the piece.
Competing with those who want to own and use the Chanel bag as an everyday or special-occasion accessory, investment buyers recognise the value in owning a Chanel bag and holding onto it, alongside its authentication certificate and proof, to sell at a later date.
If you’re interested in buying a Chanel handbag of your own, this is one long-term benefit that is worth exploring further – particularly if you aren’t yet sure of which model you want to own. Certain models, materials, finishes, and collections are worth more in the long run and are worth considering if investment potential is something you’re interested in.
Connection to Its Audience
This connects all of the aforementioned benefits and taps into a few new ones, by covering the transition of the brand from the days of Coco Chanel herself, towards the innovation brought by Karl Lagerfeld and what has come from the brand since. The ability of Chanel to connect with its audience is something that started with Coco Chanel herself, designing a brand and a selection of products (including bags) that tick the boxes of everyday consumers.
Coco Chanel brought the 2.55 bag to life, because she knew modern women needed access to a bag as well as both of their hands. The Little Black Dress was designed as a staple for women who needed a go-to for all occasions, while Karl Lagerfeld’s age in the role of Chanel’s Creative Director brought about ready-to-wear fashion pieces that were affordable and more accessible to consumers.
The fact is that Chanel is a brand that bridges history and innovation, and which delivers the functional and practical elements of a modern brand alongside the continuation of timeless design and style. To own a Chanel handbag is to own a piece of history, whether you know which model you want, or are looking for guidance and advice from our team of experts.
