Remember Labubu dolls? Those creepy little monsters that went viral for all the wrong reasons? Yes, yes, we know what you’re thinking. We’re the first ones to admit that out loud, aren’t we?
Anyways, what started as a playful TikTok trend, or should we say Birkinifying, we’ve come a long way. Luxury bag charms seem to have taken the fashion world by storm, and we’re not complaining. The only thing, though, is that they don’t seem to be going anywhere anytime soon.
So, like all things in fashion, we’ll obviously have to jump on the bandwagon.
Why Is Everyone and Their Mum Suddenly Obsessed With Luxury Bag Charms?
There was a time when adorning your bags and purses was a childlike aesthetic. Suddenly, now, more is more? Or should we say more is less?
As we’ve headed into the new year, we’ve moved far away from quiet luxury, and we’re walking towards times where, if you’re not adorning your bags with luxury bag charms, you might not be keeping up with trends.
Do we hate it? No. Not entirely.
You’ve spent thousands of pounds on the perfect luxury purse. Take the Chanel Classic Flap, for example, or the Hermes Kelly. The only catch, however, is that anyone else who buys the same bag has the same bag.
The luxury bag charms trend allows you to make each piece uniquely yours. That’s the genius behind it. It’s all about personalisation without the commitment. If you’re feeling playful, you could clip on a cute furry charm and call it a day. If that’s not quite the vibe you’re going for the next day, switch it out for a sleek leather tassel.
That’s what’s so great about them, is that you’re not making huge investments that keep you up at night while still getting to play around with your style, outfits and purse.
Luxury Houses are Leading the Charge
Every major fashion house seems to have jumped on board, and we’d go as far as to say that luxury bag charms designer pieces have become quite the business.
If you ladies remember Miu Miu’s chick trick charms, you’ll know that those bad boys sold out in no time. Loewe also came up with amazing leather animals that looked a lot like miniature sculptures. Fendi was probably one of the first luxury houses to come up with the concept of the iconic furry Monsters, Karl Lagerfeld in 2013.
Similarly, Coach has also been flaunting oversized fluffy bears in shearling, and Prada makes stuffed denim animals. Hermes isn’t far behind either; they embraced the bag charm luxury brand movement with grace, with their leather pieces with horsehair details.
When Chloe came to know about luxury fur keychains and bag charms, they came up with their own twist, where their models carried Padington bags with fur stole key chains. Is 2026 the year of texture? You heard it here first, fellas!
What we’re trying to get at is that if all major luxury houses are getting on the bandwagon, there’s probably something serious happening.
What Makes a Charm Truly Couture?
Fast fashion trends catch up fast, and you’ll see stores filled with bag charms. The real question, then, is what differentiates luxury bag charms?
We thought you’d never ask.
The best luxury bag charms all share the same characteristics:
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Luxury charms are made with impeccable materials. We’re talking genuine leather, real or faux fur that’s of great quality, solid materials and hand-applied beadwork. The material alone makes all the difference in the world.
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The quality of these things is unmatched. The clasps, chains and connectors on luxury bag charms designer pieces aren’t flimsy.
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And let’s not forget buying these charms from luxury houses means you get a piece of their impeccable work.
What Styles are Taking Over?
If you guys think we’re still in the Labubu era, you might want to think again. We left those monsters way back in the past, and here’s what 2026 is all about now.
Textured and Furry Charms
Luxury fur keychains and bag charms are incredibly popular right now, and that’s probably because they look super cute and chic. From shearling bears and rabbit fur pom poms to full fledged fure stoles that look like mini scarves, this year has a lot in store for us.
The fur adds texture and dimension to your bag while making it look effortlessly chic. Something like out of the 70’s.
Leather and Metal Charms
If you’re into charms but think hanging furry animals on your bag is a little… too much, we come bearing options. Allow us to present leather and metal charms in all the cutest shapes and sizes imaginable. Flowers, hearts, miniature bags (yes, a bag for your bag. Do you mind?), metal charms, chunky ones, delicate chains… the list seems to go on.
The bottom line is that there’s quite literally something for everyone. You’ll never NOT have something that you can’t hang.
Functional Charms
Okay, functional ladies, we see you.
Some of us treat fashion like ‘just because’, others, well, we have the habit of justifying everything we buy. We respect the hustle, even though we may not entirely agree. Regardless, you can still participate in the luxury bag charms trend. Heard of coin purses and AirTag holders in premium leather pouches or tiny holders for your lipstick or cards? Well, yes, they exist, and yes, they’re just as cute.
How to Style Luxury Bag Charms Without Overdoing It
If you’re throwing all your charms onto one purse and calling it fashion, you can’t sit with us (we’re kidding, you absolutely can).
The thing is, fashion is deeply personal. We get that. But there’s also the fear of overdoing something. Here’s how to do it right:
Less is More
One or two charms that you’ve taken the time and effort to pick out will always be more meaningful than clipping on everything you found. It looks cluttered and isn’t a good look.
Match your Vibe
The great thing about luxury bag charms is that you get to play around with them. If you’re carrying a formal bag to a meeting, a metal or leather charm should do the trick. If, however, you’re carrying a canvas tote, you can absolutely hang a few playful teddies to match the look.
Colour Coordination
We all love a good mix and match. Nudes with deep maroons or navies, black purses with bright pink charms, but you need to know where to draw the line. If you’re clashing too many colours, you might end up looking not as sophisticated as you’d have wanted to.
The Future of Luxury Bag Charms
Here at Love Luxury, when we think of fashion, we think of individuality, the slight touch of whimsy and of course, an eye for things that pair really well.
That’s what fashion really is. So, do you need a luxury bag charm? Not really. But is it worth it if you love all things fashion and enjoy personalising your outfit? Absolutely.
Luxury fashion has been far too serious for far too long. We’re finally breaking free and opening up to the possibility of what could be instead of confining ourselves to what should be.
Luxury CAN be playful. It can be fun without being frivolous.
So, whether you start out with one or wish to build an entire collection, who’s anyone to stop you?
Not sure where to start? Start with a luxury bag that you can use as a blank canvas. Check out Love Luxury’s collection; we’ve got beautiful pieces waiting to find loving homes!
