We’ve seen it all, from Hermès Birkin bags decorated with gold-plated accessories, the classic Chanel flap bags styled with beaded keychains, to clipped-on fruity accessories on Dior Saddles, and even the silky Twilly on handles in 2024.
But, in 2025, fashion’s focus is far from the usual charm accessories. This time, the obsession is all on the tiny, mischievous figurine with spiky hair and a cheeky grin: the Labubu dolls.
It’s all over TikTok’s FYP, Instagram Reels, and even YouTube Shorts. And it’s not just influencers raving about Labubu doll hype. From K-pop star BLACKPINK’s Lisa, who owns a collection of both the dainty and the supersized versions, to pop icon Rihanna, who styled the fluffy and snaggle-toothed doll with her Louis Vuitton and RHODubai’s Caroline Stanbury are fully on board.
Since its creation in 2015, the Labubu dolls, designed by Hong Kong born artist Kasing Lung, have captured the internet with their unique charm. Now more so than ever, thanks to the online obsession with indulging the inner child.
But here’s something no one expected: Labubu is now rubbing shoulders with Hermès. Hermès Labubu is a collaboration none of us really saw coming.
So, what exactly is Labubu?
Labubu is a designer art figure brought to life by Kasing Lung, who introduced the character through POP MART, the collectible toy empire famous for its blind boxes and addictive drop culture.
With its wild hair, oversized eyes, and slightly eerie smile, Labubu blurs the line between cute and creepy, and that’s precisely why it works. There’s something oddly charming about this little creature that manages to be equal parts mysterious forest spirit and runway ready muse.
Originally part of The Monsters universe created by Lung, Labubu quickly gained a cult following in Asia.
It comes in different types of themes: mushroom themed Labubu, snow angel Labubu, and Labubu in a hoodie. And now, Labubu in Hermès.
Hermès Labubu Has Everyone Buzzing
When you think of Hermès, your mind probably jumps to buttery leather, hand-stitched bags, classic silk scarves and that iconic orange box. It’s tradition, craftsmanship, and legacy all rolled into one.
But just when we thought Hermès was all about keeping it classic, 2025 flipped the script and in the most unexpected way possible.
Hermès Labubu bags are a collaboration no one saw coming, but now, no one can stop talking about them.
Here’s the thing: Hermès has always played the long game. So when the house chose to partner with Labubu, it wasn’t just about jumping on a trend. It was about rewriting the rules of what luxury can look like.
On one side of the collab, we have a legacy of quiet luxury. On the other, we have Labubu: a spunky, slightly oddball creature who looks like he just stumbled out of a fairytale forest. It sounds absurd.
Why Is Everyone Freaking Out?
Because it’s pure fashion fun and frankly, we were due for a bit of whimsy.
In an industry that sometimes clutches its pearls a little too tightly, Hermès Labubu is that cheeky wink we didn’t know we were waiting for. It’s unexpected, offbeat and unapologetically joyful.
What makes it so different is that it feels like a cultural reset. There’s something so refreshing about seeing a centuries-old luxury house loosen its (silk) tie and just... play.
Labubu also pulls on the same heartstrings that made you beg for Beanie Babies or trade Pokémon cards at school. It reminds us of a time when collecting wasn’t about resale value, but about the thrill of finding something rare, something you loved.
Add to that the influencer wave, TikTok stylists, aesthetic girlies on IG, high fashion haulers on YouTube, and you’ve got a whole digital generation fuelling the frenzy.
Everyone wants to be first. Everyone wants to flex the rarest version. And no one wants to be left out.
What’s Up and Coming in the Labubu Collection?
While Hermès is famously hush-hush about product releases, insider buzz and sneak peeks from fashion insiders and collectors online have painted a fairly vivid picture.
Here’s what’s making waves:
Labubu Themed Silk Scarves
This is Hermès after all, so you knew the silk scarves had to make an appearance. But these aren’t your typical chain link motifs.
No ma’am.
These features include hand drawn illustrations of Labubu hidden among pastel garden scenes and Paris rooftops. They’re dreamy, delicate, and undeniably delightful.
Enamel Bag Charms
A crowd favourite already, these enamel charms shaped like Labubu are practically made for flaunting on your Birkin or Kelly. Styled in soft, candy-inspired colourways with teeny tiny golden details, they’re equal parts mischief and luxury.
Leather Goods with Labubu Embossing
Next up, leather accessories.
Hermès has reportedly released limited cardholders, key cases, and coin purses made from their signature smooth calfskin, each one featuring a subtle Labubu embossing.
Limited Edition Labubu Figurines
We’re talking Hermès branded figurines. Not toys, not trinkets, figurines. Made with premium materials and packaged in the brand’s iconic orange box, these collectibles are co-signed by both Hermès and POP MART.
Rumoured Highlights
Beyond the main pieces, there are rumours of silk Twillys, brooches, and even mini crossbody bags designed entirely around the Labubu character. Some images leaked on social media show a limited run of mini Kelly charms with Labubu detailing on the clasp. Whether these go public or stay within the hands of a few collectors remains to be seen.
What’s the Damage?
Let’s talk numbers, shall we?
What’s it going to cost us to snag a piece of this collector's dream?
Bag Charms
Expect to shell out at least £850 for the enamel Labubu cuties. Their rarity and cuteness quotient? Off the charts.
Scarves
Hand drawn, silk-twilled, and Labubu approved, these will hover around £1,000+, depending on the design and exclusivity.
Leather Accessories
Labubu embossed cardholders and key cases are estimated between £1,500 and £2,500.
Collectible Figurines
These little icons start at £500, but the moment they hit resale platforms? We’re talking double or triple that figure. Especially for anything numbered, co-branded, or paired with limited run Hermès packaging.
Now let’s talk resale.
The secondary market is already heating up. Platforms like Grailed, StockX, and yes, even those private collector WhatsApp groups, are trading Labubu pieces like gold dust. Some early editions have reportedly already sold for 2-3x retail, especially those distributed in store with exclusive Paris only packaging.
Will It Last?
Let’s be honest, fashion moves fast.
But some trends stick. And the whole Hermès Labubu thing feels less like a fleeting fling and more like the start of something seriously exciting.
Why?
Because it’s not just about a quirky doll. It’s about a legacy brand like Hermès looking at the landscape, flooded with memes, micro trends, and dopamine dressing and deciding to play along, not sit it out.
If you’ve been watching closely (and we know you have), you’ve seen the signs.
Gucci did it with Doraemon.
Louis Vuitton went wild with Yayoi Kusama’s dots.
But Labubu? He’s not an artist’s alter ego. He’s a character. A mischievous mascot. And that makes him feel way more relatable, like a luxury lucky charm you want to carry around just for the joy of it.
Plus, people are eating it up. It’s sparking inspiration across the industry.
Dior x Molly? Could happen.
Loewe x Tokidoki? Honestly, sounds fabulous.
Fashion is FINALLY letting loose. Hermès just happened to go first. And now everyone’s watching and probably taking notes.
So no, Labubu’s not going anywhere.
Joy Is the New Status Symbol
So what have we learned?
That fashion is evolving fast. That joy, mischief and a sprinkle of chaos are taking centre stage. That a spiky haired doll once sold in blind boxes can now sit beside a Birkin and still feel like it belongs.
And maybe most importantly? That fashion gets even more iconic when it dares to be a little silly.
Hermès Labubu has reminded us that luxury isn’t just about craftsmanship and cost, it’s about character.
If you’re looking to join the club (and we highly recommend you do), Love Luxury has a carefully curated collection of both brand-new and preloved Hermès bags waiting for you.
Whether you're after the classics or something with a little Labubu flair, this is the place to find your next fashion obsession.
After all, who says luxury can’t be fun?
