Hermès Price Increase 2026: The Luxury Tax Just Got More Luxurious

Welcome to 2026, where your favourite Hermès bag just got more expensive and somehow, you still want it more than ever.

If you thought 2025 was rough on your wallet (two U.S. price increases in one year, remember?), buckle up. Hermès has kicked off 2026 with price hikes that are making collectors worldwide simultaneously groan and refresh their wishlists.

The orange boxes aren't getting any cheaper, and neither is the game you have to play to get one.

Europe Just Got Hit First

Hermès rolled out its Hermès price increase 2026 starting with Europe on 1 January.

Hermès confirmed European prices 2026 range from 1.5% to 10% depending on the bag. The Mini Kelly 20 in Epsom jumped 7.4% to €8,000, a nice, round number that's approximately €550 more than you were mentally budgeting last month. The Kelly 25 in Togo climbed 7.3% to €9,600.

Hermès appears to be harmonising pricing across leather types. The Kelly 25 in Togo, Swift, and Epsom Sellier? All now €9,600. Different percentage increases to get there (Togo up 7.3%, Epsom Sellier a more modest 2.7%), but they've landed at the same price point.

Someone at Hermès clearly decided simplification was the move. Or perhaps they just got tired of explaining why identical bags in different leathers had wildly different price tags.

The Birkin 25 in Togo rose 7.3% to match that €9,600 Kelly price. But the larger sizes? They climbed even more. The Birkin 30 in Togo jumped 8.2% to €10,600. The Birkin 35 spiked 9.4% to €11,600.

Perhaps Hermès is betting on the renewed popularity of bigger bags. Or maybe they're just charging what the market will bear, which, let's be honest, is quite a lot.

Non-quota bags weren't spared either, though increases were generally more measured. The Halzan 25 in Clemence rose 3.4% to €4,550. The 24/24 climbed 4% to €7,700. The Mini Lindy in Clemence saw one of the higher jumps at 7.8%, reaching €6,250.

2026 Price Comparison: U.S. vs Europe

Here's how the numbers stack up when you compare what you'll pay on either side of the Atlantic:

The price gap is real. That Birkin 25 costs roughly $3,100 less in Europe, even before VAT refunds. Suddenly that flight to Paris doesn't seem quite so extravagant.

Folks in United States, We Come Bearing Bad News

The U.S. market has had quite the year already, and we're barely into January.

Remember May 2025? 

That's when Hermès implemented a tariff-driven price increase exclusively for U.S. customers. The Birkin 25 in Togo went from $12,100 to $12,700. People were still processing that when January 2026 arrived with round two.

This time, Hermès new U.S. prices 2026 climbed between 3.8% and 10.3% across the board. The Birkin 25 in Togo now sits at $13,500, that's $4,100 more than it cost back in 2016. Over ten years, that's 44% growth. 

For context, that handily beats inflation, gold, and your portfolio's returns last quarter.

The Birkin 30 in Togo reached $14,400 after climbing roughly 7.2%. Kelly and Birkin price changes 2026 followed similar patterns, with the Mini Kelly 20 in Epsom rising 8.6% to $11,400.

Non-quota bags took some of the biggest hits. The Kelly Dépêches jumped 11%. The Lindy increased 8%. Even the accessible entry points like the Picotin saw 6-7% increases.

If you were hoping Hermès would absorb costs somewhere, you're out of luck. They didn't. Beauty and fragrance stayed flat, but that's about it.

2026 Price Increases by Category

The increases weren't uniform across all product categories. Here's how different segments were affected:

Non-quota bags took surprisingly large hits. If you thought flying under the Birkin radar meant avoiding price pain, think again.

Why This Keeps Happening

Hermès will tell you it's about rising costs. Labour, materials, workshop operations, all legitimate reasons for price adjustments.

Crocodile skins aren't getting cheaper. Artisans who can execute perfect saddle stitching for 18 hours straight don't work for minimum wage. The real estate at 24 Rue du Faubourg Saint-Honoré probably isn't discounted.

But let's not pretend this is purely cost-driven. 

Hermès has mastered something most luxury brands are still fumbling with: controlled scarcity paired with pricing power. They produce limited quantities, distribute them through a system that makes buying a house seem straightforward, and raise prices annually because they can.

And the wild part is that it works. Demand hasn't softened. If anything, the harder Hermès makes it to acquire their bags and the more expensive they become, the more people want them.

How’d We Get Here?

To understand where we're going, it helps to see where we've been. Hermès price increases aren't new, they're annual tradition. But the pace has accelerated dramatically in recent years.

Annual Price Increase Timeline (2019-2026)

The pattern is clear: increases that were 2-3% annually pre-pandemic have ballooned to 6-10% in recent years. The U.S. has been hit particularly hard, with two increases in 2025 alone.

What This Means for Buyers

If you're trying to buy from a boutique, budget higher than you think. 

That Birkin 25 you wanted just climbed about $1,000 higher than last year. The Kelly 28? Same story.

And if you're shopping the secondary market, there's typically a lag before resale prices catch up to retail increases. That window, right after a retail price hike but before resale fully adjusts, is when smart buyers move. Though with resale prices already at 2-2.5 times boutique, it's debatable how much deal is left to be had.

For sellers? Your bags just appreciated. Congratulations! That Birkin you bought three years ago for $11,600 is now worth more at both retail and resale. If you were considering selling, this is your market.

For anyone still on the fence about whether Hermès bags are investments, they've consistently outperformed gold over the past decade. 

That sentence feels ridiculous to type, but here we are. Your handbag hedge fund is doing fine.

Will It Ever Stop?

The short answer? No.

Hermès has been raising prices annually for years. The increases used to be modest, 2-3% was standard. But the past few years have seen that creep up to 6-10% depending on the bag and market.

There's no indication this trend will reverse. Demand remains strong. The brand's positioning as the absolute peak of luxury leather goods is secure. They're not scrambling for market share or competing on price.

If anything, expect this to continue. Some analysts are already projecting that if Hermès maintains increases closer to 10% annually, the Birkin 30 in Togo could approach $20,000 within five years.

A $20,000 leather handbag. That sentence would've seemed insane a decade ago. Now it seems... plausible?

This luxury handbag pricing update tells you pretty much everything you need to know about Hermès prices going up in 2026. Again. Significantly in some cases. And people will keep buying because that's how Hermès works.

The bags remain beautifully crafted. The leather is exceptional. The hardware is solid. The stitching is perfect. 

None of that changed.

What changed is the number on the price tag. And the corresponding number in your bank account after you buy one.

Now if you'll excuse us, we need to go calculate how many Twillys we need to buy before our sales associate will acknowledge our existence. Or, if you’d like to skip that nonsense altogether, you could head over to Love Luxury and get your hands on premium Hermès handbags without the waitlists!

Hermès Price Increase 2025 Round Two: What’s the Deal With That? 

Hermès just pulled another fast one, raising US prices for the second time in 2025.

Yes, really. If the January hike wasn’t enough to shake you, this May increase might do the trick. From handbags to jewelry and even shoes, it’s open season on your wallets. 

The first jump hit in January with a hefty 12.7% average. Now, in early May, handbags, jewelry, and even shoes are seeing another 4.4%–5.9% bump.

Here’s a breakdown of the latest Hermès US handbag prices as of May 5, 2025:

The Kelly Pochette, Birkin 30, and Constance Elan have also seen new tags, but not all prices are public yet.

Why the new price hike, you might ask? 

Two words: tariff pressure. 

Industry insiders suspect this round of increases is a response to rising import duties, as Hermès tries to navigate evolving US trade policy. Mix in continued high demand, and you’ve got the perfect excuse to up the luxury tax on dreams.

If we do a little math, US prices jumped up an average of 12.7% in January. Now with another ~5% bump in May, that’s roughly a 20% increase in the first five months of 2025.

Does it get worse? Only time can tell. 

If you thought the Birkin was expensive in 2024, brace yourself, because in 2025, it’s got a price that may make you shed a tear or two. Here’s everything you need to know about the Hermès price increase in 2025. 

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The Tea on the Hermès Price Increase 2025

Hermès is known for its annual, first-quarter price adjustments and it’s safe to say they didn’t waste a second this year. By as early as the first day of the new year, shoppers in Europe noticed the price tags creeping higher. Just a few days later, the jolt was felt in the U.S. too. 

But, let’s talk specifics because, well, we’re detail-oriented like that. Here’s a sneak peek at what’s happening: 

Hermès Price Increase 2025: U.S Edition 

Ladies, here’s how much you’ll be paying stateside for some of Hermès most iconic bags. 

Now, while the 6 % price increase may not seem like a lot, we assure you it is, especially when you’re dealing with 5-figure sums. That’s a whole lot of lattes, babe. 

Hermès Price Increase 2025: Europe Edition 

Across the Atlantic, the price jumps are a little kinder (but not by much).

Now, the 4 % price increase is definitely gentler on paper. With exchange rates and tax refunds in play, let’s just say shopping in Europe looks more appealing for US buyers. 

For example, the price difference between a Birkin 30 in Europe versus the US has widened – from €2019 in 2024 to €3000 in 2025. That’s a savings worth hopping on a flight for (if you can snag a boutique appointment, of course).

Why The Price Hike? 

Is it inflation? Labour costs? Or rising prices of luxury materials? Whatever you think it is, let’s be honest. We’re talking about Hermès here. They’re selling luxury bags, dreams of countless women across the globe, and they have to cash on that, right? 

Another reason for annual price hikes is demand.  With Hermès bags harder to find than a good croissant outside of Paris, their prices are simply a reflection of their exclusivity. If women are willing to buy, Hermès is willing to charge. 

The Real Question: What Next? 

You sleep, eat and dream Hermès, but can’t really afford to dish out a wad of bucks. We got you. Here’s what you can do instead: 

Shop Smarter, Not Harder

Remember that flight we mentioned? Well, we weren’t joking. 

If you’re in the U.S., now might be your chance to book that much-awaited European getaway. The relatively smaller price hikes and the favourable exchange rates all mean that snagging your Hermès dream bag could save you a couple of thousands. 

Plus, let’s be honest, “I got it in Paris” has a nice ring to it, doesn’t it?

Turn Your Purse Into an Investment 

If you already own a purse, you’re in luck since now’s the perfect time to strategise. You can easily turn a rarely-used piece in your purse collection into cash or trade it in for another. 

Consider Smaller Wins

When we think of Hermès, we usually think of the Kelly or the Birkin. But, let’s not forget they’re so many other iconic bags. Take Picotin or Evelyne for example. They’re just as luxurious, without the hefty price tag — of course. 

Hermés Price Increase in 2024

We're tracking the latest Hermès price changes for bags in the US and Europe. Here’s everything you need to know about it. 

Hermès Price Increase in the US 2024

Birkin and Kelly bag sales are restricted to just two bags per year per customer. This exclusivity is exactly why Hermes religiously increases its prices every year, especially in the US.

Hermès Price Increases on Quota Bags 2024

First, let's explore the new Hermès prices for their most sought-after bags: the Birkin, Kelly, and Constance.  

These iconic bags are often called "quota bags" due to their limited availability and the special systems boutiques use to manage sales. Let's dive into how the 2024 price increases will affect these highly-coveted handbags.

Hermès Price Increases on Other Handbags 2024

The 2024 Hermès price increase has also impacted beloved classics like the Lindy, Picotin, and Evelyne – see our detailed breakdown below for the latest numbers.

Hermès Price Increase in Europe 2024

Since Hermes bags tend to be more affordable in Europe than in the US, many Birkin fanatics tend to buy from European retailers for better deals. Here’s how the prices have increased in that region.

Hermès Price Increases on Quota Bags 2024

Here’s a complete breakdown of the Hermes price increase on quota bags.

Hermès Price Increases on Other Handbags 2024

Here’s a complete breakdown of the Hermes price increase on other handbags, including the Lindy, Evelyne, Constance, Picotine, and more. 

How the Hermès Price Increase Had Impact the Secondary Market

The Hermes price increase has had a major impact on the secondary market, specifically the Birkin and Kelly models. 

Continued Demand for Investment Pieces

Hermès bags, especially the Birkin and Kelly, are considered investment pieces that hold their value well in the secondary market. The strong demand and limited supply will most likely lead to even more growth in the pre-owned market for these iconic styles.

Shift Toward Lower-Priced Luxury Goods

With the price increases, some consumers may prioritise spending their money on “affordable” luxury goods. For example, instead of buying a pre-owned $5,000 Chanel handbag, they may opt for a $2,500 Wallet on Chain. This "lipstick effect" is seen in the luxury resale industry each time there is economic uncertainty.

Tipping Point for Consumer Pushback

It’s also possible that Hermès and other luxury handbag brands will reach a tipping point where consumers start pushing back on the price increases. If this happens, it could lead to a drop in demand in both the retail and resale markets. Of course, the ultra-wealthy will still continue to demand the most rare and exclusive Hermès handbags.

Hermès Dominates the High-End Market

Despite the price increases, Hermès still dominates the high-end luxury handbag market. Chanel's prices have reached levels close to Hermès in recent years, but its bags still fetch less on the secondary market. Even Louis Vuitton still struggles to sell significant amounts of handbags priced above $4,000.

Why Did Hermès Increase Their Prices?

According to the brand’s official statement, Hermès increased its prices in response to global inflation. The price surge was a strategic move by Hermès to address the rising costs of raw materials and labor. Plus, we all know that the global market is also experiencing major inflation. 

Conclusion

The Hermès price increase has added a new dimension to the resale market. With the right knowledge, you can find quality pre-owned pieces at competitive prices. If you, too, want to get your hands on a more affordable Hermès item, you should have a look at some pre-loved stuff.